Customer Awareness Campaign
New York Pizzeria in Binghamton, New York reached out after experiencing a decline in customers during the construction of its new location. Many customers mistakenly believed the restaurant had already moved or permanently closed. The objective was to create a social media campaign that reassured customers the restaurant was still open at its current location while building excitement for the upcoming move.
The campaign was published organically across Facebook and TikTok, quickly reaching existing customers and the local community.
Services
Marketing Strategy • Content Creation • Video Production • Video Editing • Copywriting • Social Media Publishing • Performance Analytics
Facebook Results
28,376 Views
2,635 Total Engagements
1,300 Link Clicks
634 Reactions
328 Comments
294 Shares
TikTok Results
13,500 Views
926 Likes
321 Comments
83 Saves
Impact
The campaign reached more than 41,800 organic views across Facebook and TikTok while generating thousands of interactions. More importantly, it helped correct customer misconceptions during a critical transition period, informing the community that New York Pizzeria remained open while preparing for its move to a new location. The strong engagement demonstrated the effectiveness of clear, strategic communication in solving a real business challenge.
