Destination Marketing Campaign
Objective
Increase awareness of one of Pennsylvania's most unique natural attractions through engaging short-form video content.
Strategy
Developed a story-driven Facebook Reel using cinematic visuals, compelling narration, and curiosity-driven editing designed to maximize organic reach and encourage viewers to share the content.
Results
986,800 Facebook Views
48,351 Total Engagements
27,000 Reactions
16,000 Link Clicks
3,600 Shares
900 Comments
The campaign became one of Barclay Mountain Company's highest-performing organic videos, reaching nearly one million people while generating substantial engagement, shares, and conversations around Pennsylvania tourism.
