Recruitment Marketing Campaign
T-Ross Brothers Construction needed to attract skilled tradespeople in a highly competitive hiring market. I developed a multi-channel recruitment marketing campaign designed to increase awareness of career opportunities while reinforcing the company's reputation as one of Central Pennsylvania's leading commercial and residential contractors.
The campaign combined traditional advertising with digital marketing to reach prospective employees across multiple touchpoints.
Services
Recruitment Marketing • Campaign Strategy • Graphic Design • Billboard Design • Social Media Marketing • Copywriting • Brand Management
Campaign Elements
Hiring Billboards
Organic Social Media Campaigns
Recruitment Graphics
Career-Focused Messaging
Employer Brand Promotion
Impact
The campaign strengthened T-Ross Brothers' employer brand by promoting career opportunities through consistent messaging across both traditional and digital platforms. By combining billboard advertising with ongoing social media recruitment efforts, the campaign helped increase visibility among skilled trades professionals while supporting the company's ongoing hiring initiatives.
Skills Demonstrated: Recruitment Marketing • Employer Branding • Campaign Strategy • Graphic Design • Social Media Marketing • Copywriting • Multi-Channel Marketing
