Heritage Tourism Marketing Campaign
Austin Dam Memorial Park in Potter County, Pennsylvania is the site of one of the state's most fascinating historical landmarks. I created a short-form social media campaign that combined cinematic visuals with compelling storytelling to introduce viewers to the history of the Austin Dam and encourage them to explore the destination for themselves.
The campaign was published organically across Facebook and TikTok.
Services
Campaign Strategy • Content Creation • Video Production • Drone Videography • Video Editing • Storytelling • Social Media Publishing • Performance Analytics
Facebook Results
175,041 Views
8,532 Total Engagements
5,500 Reactions
2,000 Clicks
631 Shares
534 Saves
229 Comments
TikTok Results
40,100 Views
2,864 Likes
530 Saves
50 Comments
Impact
The campaign generated more than 215,000 organic views across Facebook and TikTok while inspiring nearly 11,400 engagements. Strong audience interaction, hundreds of shares, and more than 1,000 combined saves demonstrated lasting interest in the destination and highlighted the effectiveness of story-driven heritage tourism marketing.
Skills Demonstrated: Heritage Tourism Marketing • Campaign Strategy • Storytelling • Video Production • Drone Videography • Organic Social Media Growth
