Helping Kwik Fill Promote a Summer Sweepstakes Through Authentic Storytelling
The Challenge
Kwik Fill was looking for a way to promote its Fueling Discovery summer sweepstakes without relying on traditional advertising. The goal was to increase awareness, encourage participation, and connect with travelers exploring Pennsylvania throughout the summer.
Our Solution
Instead of producing a commercial, Barclay Mountain integrated the Fueling Discovery campaign into the travel content our audience already enjoys watching.
Over the course of the summer, we created a series of six original videos showcasing Pennsylvania destinations while naturally featuring Kwik Fill as part of the journey. Each video also included a $50 Kwik Fill gift card giveaway to encourage audience participation and increase engagement.
The campaign was distributed across Facebook, Instagram, and TikTok, allowing the promotion to reach travelers through authentic, story-driven content.
Campaign Highlights
Six original campaign videos
Organic social media strategy
$50 giveaway included with every video
Published across Facebook, Instagram, and TikTok
Summer campaign running June through August 2026
The Results
Overall Campaign Performance (First Four Videos)
Organic Views
61,582
Link Clicks
1,757
Reactions
1,475
Comments
370
Shares
372
Why It Worked
Instead of interrupting viewers with a traditional advertisement, we made Kwik Fill part of the adventure. By incorporating the brand into the type of travel content our audience already enjoys, the campaign felt authentic, generated meaningful engagement, and encouraged participation in the Fueling Discovery sweepstakes.
Services Provided
Authentic Content Creation
Brand Partnership Campaign
Social Media Marketing
Facebook Marketing
Instagram Marketing
TikTok Marketing
Ready to Grow Your Brand?
Whether you're promoting a new product, launching a campaign, or looking to reach more customers, Barclay Mountain creates authentic content that turns attention into engagement.
