The Challenge:
As a service-based energy company, Flynn Propane operated in a highly competitive and traditional industry where differentiation can be difficult. Marketing efforts needed to build trust, reinforce reliability, and increase brand awareness while maintaining a clear, professional voice. The challenge was to elevate visibility and engagement without relying on aggressive or sales-heavy messaging.
The Strategy:
I focused on building a brand-forward marketing strategy centered on consistency, clarity, and community presence. The approach emphasized aligning messaging across digital platforms, promotional materials, and outreach efforts while highlighting the company’s reliability, service area, and customer-first values. By strengthening visual identity and content consistency, marketing efforts could support long-term brand recognition rather than short-term campaigns.
Execution:
I led marketing strategy and execution across digital, print, and community-facing channels. This included managing social media content, developing branded promotional materials, coordinating community outreach initiatives, and ensuring consistency across all public-facing communications. I worked closely with internal teams to align marketing efforts with operational priorities and seasonal messaging, while continuously refining content to better connect with customers and local communities.
Results and Impact:
Marketing efforts improved brand consistency and visibility across Flynn Propane’s service regions, helping reinforce trust and recognition in a competitive market. Digital engagement increased as content became more cohesive and purposeful, while community-based outreach strengthened the company’s local presence. The result was a more professional, aligned marketing foundation that supported both customer retention and long-term growth.
Conclusion:
This project demonstrates my ability to lead marketing within a highly regulated, service-based industry where trust, clarity, and consistency are critical. It reinforces my experience applying strategic marketing principles across different sectors and adapting messaging to meet the needs of both businesses and consumers.
